How to launch the new features of the Maya app to thousands of sales consultants in a way that lands and is remembered.
Not just another broadcast, but a launch that could be understood and remembered, showing feature by feature an app the consultants use every day.
A virtual production recorded in our studio and streamed live on YouTube, with a 3D phone built into the virtual set to navigate the interface and show each Maya feature.
In under two hours: over 1,000 consultants live, more than 4,000 views and 500 comments on the video.
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