The challenge
Sustaining, day after day, the commercial mentions of eight sponsor brands inside the match pre-shows, without the screen always looking the same and without breaking the pace of the broadcast.
What we did
We designed and produced several virtual sets for the channel's sponsors: Samsung, McDonald's, Nissan, Mitsubishi, Foton, Balboa, Betcha and Super 99. Each set is built so the brand becomes part of the show rather than interrupting it.
The result
The sets go on air every day in the pre-shows, on the screen where most of the country is living the World Cup.
