The challenge
Explaining a new product to more than 2,500 employees across the group, live and in one go, so it was clear what iO is and what it means for them.
What we did
We produced the event from our virtual studio, with a 3D phone built into the set to show the app and remote guests on screen alongside the hosts.
The result
Over 2,500 people from the Credicorp group connected live to the announcement.
